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Performance Marketing

You can't spend your way out of a conversion problem.

Hale is a performance marketing and paid media agency. We connect Google Ads, Meta Ads, and paid social with creative, landing pages, and measurement, so the work that drives traffic also drives revenue.

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What this covers

  • Google Ads
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • YouTube
  • Performance Max
  • Shopping
  • Microsoft Ads (Bing)

What performance marketing means at Hale

Performance marketing is a connected system: media, creative, website experience, conversion paths, and measurement working together.

When the system is broken, more spend usually just costs more. Better performance comes from better decisions across the whole system.

Built for brands that have outgrown "just run more ads"

Performance marketing problems rarely show up alone. They show up as one symptom of a bigger pressure.

  • Scaling spend, unsure it's working. Budget is climbing alongside growth, but nobody's sure if the campaigns are getting smarter or just bigger.

  • Paid media that's stopped working. It used to perform. Now CAC is rising, creative is fatiguing, and another round of testing hasn't moved the number.

  • Leads that don't justify the spend. Paid media runs, but it isn't consistently producing leads good enough to earn the budget, and leadership wants a straighter answer.

The problems performance marketing should actually solve

Nobody calls an agency because they want a "performance marketing agency." They call because something specific is going wrong.

  1. Rising acquisition costs

    Traffic's still coming, but each customer costs more than the last, whether from saturation, creative fatigue, or a conversion problem in disguise.

  2. Poor return on ad spend

    Spend is up, revenue isn't keeping pace. Rarely the platform alone, usually the offer, the creative, the landing page, or the tracking.

  3. Weak conversion

    The ads are doing their job. The site isn't. Traffic arrives and leaves without a clear next step.

  4. Unclear reporting

    Nobody can confidently say what's working, so every spend decision is a guess.

  5. Disconnected campaigns

    Paid, creative, SEO, email, and analytics all running separately. Performance gets harder to improve every time another channel joins the pile without joining the system.

Google, Meta, TikTok and LinkedIn, run as one media plan.

Most paid media agencies specialize in one platform. Hale runs Google Ads, Meta Ads, TikTok, LinkedIn, and shopping as one connected media plan.

Google Ads

Search, Performance Max, shopping, display, YouTube, and remarketing built to capture demand efficiently.

Meta Ads

Facebook and Instagram strategy, creative testing, audience development, and retargeting across awareness, traffic, leads, and revenue.

TikTok Ads

Paid social built for discovery and creative testing on one of the fastest-moving attention platforms.

LinkedIn Ads

Campaigns for brands that need to reach professional audiences.

Display & video

Awareness and retargeting that keeps a brand visible across the full customer journey.

Shopping campaigns

Product-focused campaigns for ecommerce and retail brands that need stronger product visibility and revenue.

Landing page alignment

Every campaign reviewed against the page it sends traffic to. Message match isn't optional.

Reporting & optimization

Ongoing tracking and recommendations so teams know what's working before they scale it.

We decide spend last.

More budget only helps when the work underneath it can carry the weight. Here's the sequence, whether you're starting fresh or handing us campaigns that are already live.

1

Audit

Before anything changes, we look at what's actually running: account structure, tracking, creative, audiences, and where the budget is really going. Most paid media problems get found here.

2

Strategy

Clarify the business goal, audience, offer, funnel, and budget. We decide spend last.

3

Launch

Build the campaigns, accounts, and creative around the strategy.

4

Test

Creative, audiences, offers, and placements tested on a regular schedule. This is the stage most brands skip, and the one that compounds the most.

5

Optimize

Use what the testing shows to cut what's underperforming and put more weight behind what's working.

6

Scale

Grow spend behind the campaigns that have already earned it, with the landing pages and tracking built to handle the volume.

Spend better, earn more

We help our clients spend better to earn more.

Most brands we work with are ready for change. Improving the sophistication, setup and strategy around your marketing creates growth, scale and efficiency, without needing a bigger budget.

  • Budget

    Lower

  • MER

    Higher

  • Revenue

    Higher

  • Profit

    Higher

Bar chart comparing two states. With Hale, budget is lower while MER, revenue and profit are all higher. Illustrative only, not client data.

Better growth comes from fixing the system

  • Better traffic quality Reach people actually likely to convert and stay.

  • Improved conversion Campaigns, landing pages, and messaging finally pointed in the same direction.

  • More efficient spend Less waste, because budget goes toward what's actually working.

  • Revenue growth Performance tied to purchases, leads, and pipeline.

Results

How do you know if your performance marketing is actually working?

Four questions worth asking. If several answers are no or not sure, there's usually something worth fixing.

  • Can you say what each channel returned last quarter, in revenue?
  • When spend goes up, does revenue go up with it?
  • Is new creative tested on a regular schedule?
  • Do your landing pages turn paid visitors into customers?

Start your Growth Audit application

Three questions now. You'll finish the rest on the next page, and you can change anything.

Which channels are running now?

Performance marketing FAQs

What is performance marketing?
Marketing measured by outcomes: leads, purchases, conversions, revenue, return on ad spend. At Hale, that includes media buying plus strategy, campaign management, creative testing, landing page alignment, and reporting.
What makes Hale's approach different?
We don't manage the ad platform in isolation. Paid media gets connected to strategy, creative, website experience, and measurement, because that's where most "media" problems actually live.
Which channels does Hale manage?
Google Ads, Meta, TikTok, LinkedIn, display, video, YouTube, and shopping campaigns, depending on the brand's goals and audience.
Is this only for ecommerce brands?
No. Ecommerce is a strong fit, but this also covers consumer brands, retailers, franchise and multi-location brands, and growth-stage companies that need marketing to produce measurable outcomes.
How do you measure success?
Depends on the goal. Usually revenue, leads, conversion rate, ROAS, CAC, traffic quality, or funnel performance, defined upfront.
Can you help if our ads are already running?
Yes. Most brands come to us mid-campaign. We audit what's live, find the gaps, fix tracking, and improve what's already running.
What if our paid media problem is actually a website problem?
It usually is, at least partly. Weak landing pages, unclear messaging, slow load times, and broken tracking all show up disguised as a paid media problem. We check the whole path from click to conversion.
Do you offer paid media as a standalone service?
Yes. If you only need Google Ads, Meta Ads, or paid social managed well, that's exactly what this covers. Most brands end up wanting the connected version too once they see what's actually limiting paid performance, but starting with media alone is a fine place to start.

Ready to make your spend work harder?

If campaigns are getting more expensive, harder to measure, or harder to scale, that's the problem worth solving.

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