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Franchise & Multi-Location
HALO exists to help franchises grow.
HALO is how Hale works with franchise and multi-location brands. Born from two successful performance agencies, together we’ve helped hundreds of franchisees evolve their marketing, grow their footprint and more than double their business.
Multi-location brands we have worked with
One brand, many markets, one system
Multi-location growth has a built-in tension: every location needs to show up locally, while the brand needs to stay consistent everywhere. Handle it location by location and it doesn't scale. Handle it only at the brand level and local visibility suffers.
Halo is how Hale solves that. Local search, paid media, and reporting are managed for every location from one system, so performance stays consistent from market to market.
What our franchise clients actually see
Consistent lead flow across every location. Demand generation at scale, planned for the whole system.
Campaigns that fit each local market. Activated at the hyper-local level, with precision.
One clear view of the whole system. We connect national strategy and local performance, so you can manage the system with confidence.
More return from the same budget. In the first half of 2026, every $1 our clients spent on marketing returned $6.20 in revenue. The industry average is $2.87.
The pressure points that show up almost every time
Agencies that only serve one side
Most agencies are good at serving the franchisee or the franchisor. A franchise system needs both.
One plan for every market
One size doesn’t fit all. Markets, regions and individual operators all behave differently.
No clear view across locations
Reporting has to handle the complexity of a franchise system: markets, regions and individual operators.
Results that only come with more spend
Many agencies can show big gains, but only after significantly increasing spend.
Leaning on what worked in the past
Too much reliance on media and old habits shows up in budget, MER, revenue and profit.
Spend better, earn more
We help our clients spend better to earn more.
Most brands we work with are ready for change. Improving the sophistication, setup and strategy around your marketing creates growth, scale and efficiency, without needing a bigger budget.
Our franchise growth system
Strategy first, so the effort turns into results
Every plan starts from a clear strategy. That’s how we help clients work smarter, grow their reach and drive more business.
Audience and market insights
Understanding national and local audiences: their behaviours, preferences and pain points.
Brand positioning and messaging
Defining how the brand should be presented across digital channels for consistency and impact.
Channel strategy
Choosing the channels that will best drive engagement and conversions: social, email, search, display and local marketing platforms.
Campaign planning and sequencing
Planning how campaigns roll out over time to support national initiatives and local lead and sales goals.
Performance framework
Setting the KPIs, tracking and reporting used to measure success and keep improving.
Resource and workflow alignment
Making sure the right people, tools and processes are in place to execute well.
Proof
Orangetheory Fitness Canada: more leads, without more spend
When we started with Orangetheory Canada eight years ago, they had 80 locations in Canada. They now have 105.
In 2024 we generated the most leads ever, for the lowest cost per lead, without giving up lead quality, efficiency or fairness across locations. We didn’t need to spend more to do it. Performance improved through optimization, planning and a focus on lead quality.
Review: client permission pending
80 → 105
Canadian locations since we started working together
+28%
more leads, with spend down
−27%
cost per lead
All marketing comes down to three things.
More of the right people see your brand. More of them buy. And each new customer costs less and is worth more.
Attention
More of the right people see the brand.
Measured by qualified traffic and reach
Conversion
More of them buy.
Measured by conversion rate
Efficiency
Each customer costs less and is worth more.
Measured by MER and LTV:CAC
Franchise marketing FAQs
How do you work with both the franchisor and the franchisees?
What is the HALO Effect?
How is reporting built for a franchise system?
How do we get started, and how are fees set?
What does a month of work look like?
Managing marketing across many locations?
Most brands we work with are ready for change. Apply for a Growth Audit and senior strategists will tell you what to fix first.