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Insights

Insights from the people doing the work.

Notes on paid media, organic growth, AI search and measurement, written by Hale's senior team.

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Latest articles

Connected Performance

How to Know Your Marketing Has Hit a Scaling Ceiling

When growth stalls, more budget rarely fixes it. The real problem is usually a system built for a smaller business.

6 min read
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Paid Media Efficiency

Why ROAS Alone Is Not a Growth Strategy

Return on ad spend is a useful number and a dangerous target. The difference is what it leaves out.

5 min read
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Organic Performance

How to Improve Ecommerce Conversion Without More Traffic

The cheapest growth is usually the traffic you already have. Conversion multiplies every other channel.

6 min read
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AI Search & LLM Visibility

How to Show Up in ChatGPT, Perplexity, and Google AI Overviews

AI answers are the new front page. Getting recommended inside them is a different discipline than ranking on one.

7 min read
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