Proof, not promises.

The challenge

Ecommerce campaigns were delivering a positive return on ad spend, but performance had plateaued in a competitive market. The brand needed to cut wasted spend and grow revenue.

What we did

• Our team restructured paid media campaigns to improve signal quality, efficiency and overall performance.
• Our team reallocated budgets and redefined channel roles to prioritize higher-return activity.
• Our team reinvested the savings into top-of-funnel campaigns to lower acquisition costs over time.

The challenge

The brand needed paid media to deliver measurable results on a lean budget while reaching the right people with a message that felt authentic.

What we did

• Our team developed raw, witty creative that stayed true to the brand’s voice.
• Our team added paid search to reach high-intent audiences.
• Our team ran lean budgets with rigorous testing and tracking.

The challenge

The brand needed to grow market share in a crowded retail market through digital touchpoints. The mandate was to improve efficiency, win new customers and grow ecommerce.

What we did

• We launched content on Pinterest and TikTok to reach new audiences.
• We used first-party data to group customers by purchasing activity and tailor paid media messaging.
• We revamped product metadata and optimized search, paid social and Google Shopping.

The challenge

The brand was established in Canada and needed to grow in the more competitive US market. Separate agencies ran individual channels, which caused problems with ad frequency, spend and acquisition costs.

What we did

• Our team worked with the ecommerce and brand teams to build an acquisition campaign that captured in-market intent.
• Our team developed a proof-of-concept brand campaign to show the bottom-line impact of investing in awareness.
• Our team coordinated the channels and measured revenue and ROAS across them.

The challenge

The brand needed to gain ground in a competitive Canadian footwear market, with stronger awareness and advertising that showed runners how the product performs.

What we did

• We combined brand awareness campaigns with advertising built for immediate sales.
• We ran always-on search, shopping and dynamic product ads to reach shoppers ready to buy.
• We built a real-time reporting dashboard to guide media optimization.

The challenge

The brand wanted its online experience to match the personal service in its branches. It also needed more awareness, new clients and measurable product promotion.

What we did

• Our team revamped the website and organic strategy in line with the paid media strategy.
• Our team launched a multi-channel performance strategy to drive qualified traffic and high-intent conversions.
• Our team personalized the customer journey with creative and messaging that built trust and encouraged people to try new products.

The challenge

The brand had a strong presence, but its location pages were fragmented and its SEO foundations were inconsistent. It needed one local search strategy to lift visibility and membership signups in competitive markets.

What we did

• We rebuilt location and service-area pages around local search demand.
• We standardized Google Business Profiles, put review velocity strategies in place and made business information consistent across directories.
• We improved metadata, internal links, structured data and site speed, guided by monthly search analysis.

The challenge

The brand’s digital presence needed to catch up with the scale of its national ecommerce business. It wanted to turn its expertise and content into organic demand, grow non-brand visibility and connect search to revenue.

What we did

• We prioritized site health, crawlability and on-page structure for the highest-value product and content templates.
• We aligned educational content with search intent and improved titles, metadata, internal links and structure.
• We strengthened core brand searches, expanded into non-brand education and product searches, and connected SEO to channel-level revenue reporting.

The challenge

The campus needed to build awareness in a competitive post-secondary market and drive attendance at an Open House that plays a big part in student applications.

What we did

• Our team built a four-phase campaign covering awareness, consideration, conversion and acceptance.
• Our team used print, social, display and video on YouTube and TikTok to reach students and drive Open House registrations.
• Our team created tailored follow-ups for approved applicants to support their final decision.