Case Study · Ecommerce · Sustainable Apparel
Turning purpose into performance for a planet-first brand
tentree was already a leader in sustainable fashion. The mission was clear and the customer base loyal, but growth had slowed and performance marketing wasn't keeping up.
What we were up against
tentree had a clear mission and a loyal customer base, but growth had stalled. Return on ad spend had flattened, acquisition costs were climbing, and the media mix lacked the flexibility to adapt.
The mission was clear. The growth engine needed rebuilding.
How we rebuilt the engine
Built a smarter media framework
We rebuilt paid media from the ground up. Spend was aligned to high-value customer behaviours, budgets shifted to improve the marketing efficiency ratio, and search, social, and programmatic were brought together under one growth strategy.
Simplified the creative loop
Polished assets were replaced with insight-driven content built around authenticity, sustainability, and storytelling. Creative testing was tightened and tied directly to performance goals.
Connected purpose to purchase
We introduced a performance-owned approach across the site. Product pages were optimized, SEO was refreshed, and conversion-rate experiments helped turn traffic into actual tree planters.
In the first 90 days
lift in return on ad spend
cost of acquisition
more creative tested
to measurable impact
Why it worked
tentree's story was already strong. The job was to make it perform. We tightened the focus, simplified the process, and made the mission work harder.
The result was sustained momentum, delivered cleanly and efficiently.
Paid social and search performance improved without increasing budget. Creative cycles dropped from two weeks to under five days, and media, CRO, and SEO started working together as one system.
“Hale helped us unlock growth without losing who we are. They made our spend smarter, our process easier, and our results stronger.”Head of Growth, tentree
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